Maps of Bounded Rationality

A Perspective on Intuitive judgment and Choice

Daniel Kahneman, Nobel Prize lecture, December 8, 2002
Economics.

Importance of differences (changes), and of average (prototypes for sets) on intuitive perception.

1. Intuition and Accessibility
2. Framing Effects
3. Changes or States: Prospect Theory
4. Attribute Substitution: A Model of Judgment by Heuristics
5. The Accessibility of Corrective Thoughts
6. Protoype Heuristics
7. Conclusions

p. 481

Complex judgments and preferences are called 'intuitive' in every language if they come to mind quickly and effortlessly, like percepts.

p. 482

Highly accessible values are generally overweighted.